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Hootsuite pricing comparison8/14/2023 ![]() ![]() Even though neither program is notably intuitive, Hootsuite for the most part provides a more straightforward guide to social media management when it comes to usability. The rep gets in touch with you, sets you up with a free webinar and also acts as your contact as you learn the program. That said, Sprout pairs users up with a rep when they first sign up for a free trial. Sprout Social provides a multitude of awesome features, however it can be overwhelming for non-techies initially. It has also earned its place next to industry leaders like Hootsuite and others that have been around longer. Launched in 2010, Sprout Social actually still has a fairly long history compared to social media management systems that have since come and gone. One consideration is extra charges for analytics, reporting and additional users. Its free version is actually fairly robust and you can sign up for their pro feature for an affordable $14.99 a month. If you’re working with a tight budget, Hootsuite is for you. ![]() That said, there’s also a couple of downsides – the shortened link appears at the end of your content and you can’t add images. You can also use their “bulk schedule” option and schedule up to 350 messages throughout all of your channels. There’s a great link shortening feature, a calendar and you’d have the ability to schedule posts from 5 minutes to months in advance. Hootsuite’s publishing functionality is limited but easy to use. Unfortunately, unless you’re used to working with robust interfaces, theirs can be confusing initially. Hootsuite’s organizational features include managing accounts using a combination of tabs, dropdown menus, along with “streams” (automatically updating columns). ![]() That said, the company provides user friendly customer service and support, including webinars, informative blogs, video tutorials and a “help” section as well. Following are comparisons of two popular platforms – Hootsuite and Sprout Social, to help you get started.įounded in 2008, Hootsuite has managed to build a good reputation which goes a long way toward explaining its staying power.Įven though it’s easy to use, there is a learning curve involved with Hootsuite but that’s the case with any similar program. This makes it difficult to decide which platform will best suit the user’s needs. There are seemingly countless social media management software platforms available today, with more cropping up on what feels like a weekly basis. ![]()
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